Bythemiddleofthe19thcenturynewspaperswerebecomingtheprimarymeansofspreadingandreceivinginformation.Theperiodbetween1890and1920isknownasthe“goldenage”ofprintmedia.
Broadcastradiocameontothemediasceneinthe1920’s.Newspaperswereforcedtore-evaluate(重新评估)theirroleassociety’sprimaryinformationprovider.Likethenewmediatechnologiesoftodaythedevelopmentofalow-costconvenientmediasourceproducedresultsthatradiowouldgreatlyaffectthenewspaperindustry.
Nosoonerhadnewspapersadaptedtoradiothantheywereforcedtore-evaluatethemselvesbecauseofanewandmorepowerfulmedium:television.Between1940and1990newspapersalesinAmericadroppedfromonenewspaperforeverytwoadultstooneforeverythreeadults.SomenewspaperslikeUSATodayrespondedtothetechnologicaladvancementsbyusingcolorandthe“shortquickandtothepoint”storiesthatareusuallyfeaturedontelevision.
Thetechnologicalrevolutionoftodayiscreatingnewchallengesandopportunitiesfortraditionalmedia.Neverbeforehassomuchinformationbeensoaccessible(可得到的)tosomany.Bytheendofthe1990sabout700traditionalmediahadwebsites;todaytherearethousands.
TheamountandspeedofinformationontheInternetisunparalleledbutithasnotsignalledtheendofthenewspaper’sexistence(存在).Newspapersinprintremainapopularandpowerfulmediumforthereportingandanalysisofeventsthatshapeourlives.Itisreportedthatonebillionpeopleintheworldreadanewspapereveryday!
67.Radiohadagreatinfluenceonthenewspaperindustrybecause_____.
A. itwaseasierandcheapertoreceiveinformationbyradio
B. nobodysupportedthedevelopmentofthenewspaperindustry
C. newspaperswerenotaprimaryinformationprovideranylonger
D. manypeopleweretoopoortobuynewspapersintheearly20thcentury
68.USATodayismentionedasanexampletotellus_____.
A.itwasafamousnewspaperthen
B.newspapersusedsomeadvantagesoftelevision
C.televisionwas“shortquickandtothepoint”
D.televisionisamajormeansofmediaintheworld
69.Theunderlinedword“unparalleled”int
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